Business of the Week: Video SEO Pro, Hawthorne

Placing an ad in the yellow pages or even developing a smart-looking website isn’t enough to get a business noticed in today’s crowded marketplace.

With many consumers’ attention diverted and competition in every industry as stiff as ever, projecting a message that resonates with the public could be the difference between success and failure for an entrepreneur.

Just over two years ago David Vogel and Neco Turkienicz launched Video SEO Pro, a Hawthorne-based agency, which creates videos that business owners, nonprofits and other organizations can use to market their products and services in a variety of situations.

The videos made by Vogel and Turkienicz, who each have well over 20 years’ experience in advertising agencies and the television and film production industry, are part of a marketing strategy developed for each client.

“Basically, this business was created because of the need by businesses to get their message across as quickly and as efficiently as possible,” Vogel said.

“We all have short attention spans now, shorter than ever, we are all being pulled in multiple directions, the Internet has changed how businesses operate, how we find information, and we create video content and a marketing strategy that allows them to communicate who they are, why you should be doing business with them and how they differentiate themselves from the competition.”

Video SEO Pro, which moved into temporary offices in the Skyline Drive office complex about six months ago after launching as a home-based business, creates a variety of videos depending upon a client’s needs. Vogel and Turkienicz can develop an introductory video for a company’s website, branding videos, testimonial videos, ones that can be part of presentations and commercials.

“You try to learn a lot about the company. Okay, what do you want to do with this,” said Turkienicz, who was born and raised in Brazil and graduated from the Tel Aviv University’s Film and Television School where he lived for more than 20 years before coming to New York. “We try to learn all there is and then we come up with a strategy.”

Videos can be made with various techniques such as using live action, 2D animation and pieces featuring spokespersons. They can travel to a client onsite or film in a makeshift studio inside their Hawthorne space.

“Content is king and video is the king of content,” Turkienicz said.

Vogel, who was raised in Chappaqua and now lives in Somers, said they have the ability to tell their clients’ stories in ways that will have impact.

“It’s the story of their business, which typically is how the process starts,” said Vogel, who became friends with Turkienicz when they both worked for a Manhattan animation company. “That’s the first video we make for a client.”

There are qualities that set Video SEO Pro apart from similar firms. Turkienicz, a North White Plains resident, said there are few other video agencies that have their level of professional production background. Also, their work is integrated into a larger marketing strategy that can benefit clients’ efforts with social media, e-mail marketing and pay-per-click.

Video SEO Pro has attracted clients in a wide variety of businesses of all sizes, including a kitchen renovation company, a law firm and a horse stable, to name a few, along with clients in the non-profit world. They’re also becoming increasingly involved in medical-related clients, Vogel said. One example of their work was a branding video for Weill Cornell Medical College’s Lymphoma Program.

The team is also expert at video search engine optimization, which often helps their clients get placed at or near the top of Google Internet searches.

Vogel and Turkienicz are searching for a larger space for next year but expect to remain in the area, a relatively short commute from their homes.

For more information on Video SEO Pro, call 914-368-9600 or visit www.myVideoSEOpro.com.