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P’ville Farmers Market to Host Author’s Grass-Fed Beef Cooking Demo – By Martin Wilbur

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Lynne Curry, author of "Pure Beef: An Essential Guide to Artisan Meat With Recipes for Every Cut," will be at the Pleasantville Farmers Market on Saturday for a book signing and demonstration focusing on how best to cook beef from grass-fed cows.

Since the Pleasantville Farmers Market was remade a couple of years ago, there have been a wide array of special guests and presenters.

This Saturday morning there will be a cooking demonstration by a longtime foodie and supporter of local farm products whose area of interest and expertise couldn’t be more fitting.

Community Markets, operators of the Pleasantville market, was able to retain Lynne Curry, author ofPure Beef: An Essential Guide to Artisan Meat With Recipes for Every Cut” for a book signing and demonstration. Curry’s book and her public appearances provide tips on recipes and how best to cook grass-fed beef, said Frankie Rowland, director of marketing for Community Markets.

Rowland said with Kiernan Farm and Cowberry Crossing Farm, two sustainable meat vendors that are regulars at the Pleasantville market, Curry was a perfect choice to receive an invite. Grass-fed meats have different consistencies and chemicals than typical store products, requiring less time to cook since it is generally leaner than cattle fed more conventionally.

With donated product from the market’s two meat vendors, Curry will show how best to prepare the food and suggest some delicious dishes.

“Most people don’t really know a lot about how to cook grass-fed beef. They tend to overcook it,” said Rowland who noted that the market was fortunate that the date coincided with the Pleasantville Music Festival when crowds are usually stronger.

Curry’s appearance is part of a three-week eastern book tour for the Oregon-based writer. Other stops have taken her to New England, where she is originally from before she moved to the Pacific Northwest in 1989. She will also have a demonstration next Monday at Glynwood Farm in Cold Spring and a book signing next Tuesday at a Manhattan bookstore.

Formerly a vegetarian, Curry was slowly returning to meat eating when one day friends who had invited her over for dinner talked how they were converting their family’s ranch into a certified grass-fed beef operation. Her curiosity was piqued and soon Curry was not only buying grass-fed meat but sought how best to prepare and cook the beef.

Curry’s book outlines how consumers don’t have to sacrifice taste if they are buying meat from grass-fed cows. Her recipes include standard American favorites and international cuisine.

Curry will be at the market, which operates on Memorial Plaza, from 9:30 to 11:30 a.m. For more information on her, visit

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