Types of Work – The Trust Project

Types of Work Labels defined as by The Trust Project.

Labels and defines each type of journalistic work to distinguish factual reports from analysis, opinion and other genres. Labels and defines each type of paid content. Applies to text, video, audio and other work. 


NEWS ARTICLE – Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. This includes perspectives from multiple viewpoints on a particular issue, unlike public relations or propaganda. News reports do not incorporate the opinion of the author. 

BEHIND THE STORY – Clarifies why and how a story was reported. 

EXPLAINER – Provides context or background, definition and detail on a specific topic.

FACT CHECK – Checks a specific statement or set of statements asserted as fact.

HELP US REPORT – Asks the public for input, insights, clarifications, anecdotes, documentation, etc., for reporting purposes.

INTERVIEW – Generally one-sided, lightly edited with no opportunity for response.

INVESTIGATIVE/ENTERPRISE – In-depth examination of a single subject requiring extensive research and resources. Usually presented at length, either as a single item or as a series of items.

OBITUARY – Reports the death of an individual, providing an account of the person’s life including their achievements, any controversies, and reminiscences by people who knew them.

REVIEW – An assessment or critique of a service, product, or creative endeavor such as art, literature or a performance. 

AUTOMATICALLY GENERATED – At least partially produced [or translated] automatically using information  provided by [name source(s)]. 

ANALYSIS – Interpretation of the news based on evidence, including data; projects how events might unfold based on past events.

OPINION – Advocates for ideas and draws conclusions based on the interpretation of facts and data. 

ADVERTISER CONTENT – Supplied by an organization or individual that has paid for placement and approved its use; not impartial journalism.

PRESS RELEASE – Supplied by an organization (or individual) that has paid for placement and approved content; not impartial journalism.

CREATED FOR – Produced for an organization or individual that has paid for and approved publication.

SPONSORED – Earns (or May earn) a commission from products/services that are mentioned in the piece.

SUPPORTED BY or UNDERWRITTEN -Produced [by our journalists] with financial support from an organization or individual that did not approve or review the work.


COMMUNITY CONTRIBUTIONS – Unedited, unpaid announcements. 

SATIRE – Uses exaggeration, irony, or humor to make a point; not intended to be understood as factual.

Visit The Trust Project website for more information and details on this important journalism accreditation.