Business of the Week: Buzz Creators
One of the hardest things to do in business is getting your message out. It is a matter of knowing what to say to whom and how. It has to have all the right ingredients or your potential client will not be receptive to it. It is a tough code to crack, so what do you do. You call Buzz Creators.
Buzz Creators is a full-service public relations company that assists businesses with their marketing and branding needs.
The Buzz Creators team believes that every business has its own unique and special story. Their goal is to help you tell yours. Christina Rae is the president of the company, which is located in Yorktown Heights. She has almost 20 years of public relations experience and managing communication programs for clients such as MasterCard, Pepsi-Cola, Symbol Technologies, Philips Consumer Electronics and White Plains Hospital.
Rae has developed such an extraordinary reputation in her field that she was named one of Westchester’s “Rising Stars” in 2001, a winner of Westchester’s “Forty Under Forty” in 2010 and last week she was awarded the distinction of being one of “Westchester County’s Most Accomplished Women Entrepreneurs” by Westchester Magazine’s 914INC.
It is her passion and her drive that has allowed Buzz Creators to become a leading company in its field since its inception in 2009.
“I think the fact that I am so passionate about what I do makes me successful, because I give it my all and then some!” said Rae. “I was meeting with a potential new client one day, and he commented that he loved the high-energy and excitement that the Buzz Creators team brought to the table. He understood that energy would translate to better client service and increased results.”
In order to provide top-notch public relations, marketing, and brand building support to companies of all shapes and sizes Rae has surrounded herself with people who are as passionate about communications as she is.
“When you truly love what you do, it doesn’t feel like work,” Rae said. “I always recommend that people pursue something that they truly enjoy as a career – because not only will they be more successful, but most importantly, they will have a happier life!”
Being a business owner herself, Rae knows that there is no one-size-fits all marketing or communications strategy. That is why Buzz Creators prides itself on creating and implementing personalized programs for each of its clients that directly support their specific business goals. Before determining the best course of action for your business, Buzz Creators gets to know your business.
“We will immerse ourselves in your business to learn about your company’s history, what makes it tick, its strengths and challenges, key business goals and its competition,” said Rae. “Then, based on our findings, we will develop a personalized marketing and communications program designed to not only support your business goals, but to also ensure your company’s reputation remains intact.”
Rae believes a client is best served by results-driven actions, not process-oriented methodologies. It is important to Rae that each client is provided superior service and knows Buzz Creators is committed to achieving results.
Public relations and marketing can be considered broad and complex terms to a small business owner. Rae breaks the categories down and explains that Buzz Creators is able to do: product launches and campaigns, media relations, analyst and influencer relations, employee communications and sales force communications, writing and editing, speaker’s bureau (securing speaking engagements, presentation support, speechwriting), special events and tradeshows, social media and networking (webcasts, podcasts, blogs, Facebook, LinkedIn, Twitter), award submission and start-up branding (logo, website, identity materials).
“In the end, it’s all about creating buzz and excitement for your business and its products and services,” said Rae.
For more information, visit www.buzz-creators.com or call 914-962-3310.
Adam has worked in the local news industry for the past two decades in Westchester County and the broader Hudson Valley. Read more from Adam’s author bio here.