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Big-Box Wants to Replace Neighborhood Wine and Liquor Stores

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By Tony Russo and Michael Correra  
All across the country, multibillion-dollar big-box and warehouse companies have been planning and seeking a complete takeover of states’ retail wine and liquor industries. New York State’s local wine and liquor merchants must start preparing now for a big fight ahead.

As recently as 2019, Costco announced an expansion of Instacart same-day alcohol deliveries to 200 of its stores in 11 states and Washington, D.C.
While mega supermarkets and big-box retailers like Costco or Walmart offering alcohol might sound convenient for some, the stark reality is that it would devastate an entire industry that was responsible for creating some 35,000 jobs and generating nearly $4.5 billion in tax revenue across all corners of New York State in 2020.
This is a scenario local mom-and-pop retailers across other business sectors have seen before. As giant, well-funded corporations move into an industry, they squeeze out locally based family-owned shops that have served a community for generations, similar to the way pharmacy giants like CVS or Walgreens have all but eradicated neighborhood pharmacies.

There was a time when every neighborhood had specialty stores, but that is sadly evaporating with the homogenization of retail at the feet of Wall Street-funded investors.
To add perspective about the economic might of a local business killing a company like Costco, each and every warehouse location sells an average of $192 million in goods annually. The company boasts 19 locations within New York, with $500,000 of daily revenue at each store.

In 2022, Costco reported an annual revenue of $226 billion, a 15 percent increase from 2021.
Not only does Costco have substantial buying power, but because each of Costco’s 123 million members pay between $60 and $120 annually for the right to shop in its stores, the company is able to sell wine and alcohol at or below anyone else’s cost.

For any small merchant, Costco’s prices are impossible to match. Its ability to squeeze suppliers to sell in bulk at bare-bones costs would destroy any competitors in the same or even neighboring counties.

If the New York State legislature enacts changes to our alcohol sales laws – intended to protect consumers and minors from accessing this controlled substance – simply to give a pass to yet another big-box store takeover, that wound would cut deep into many communities.

A bill by state Sen. Liz Krueger (D-Manhattan) is wrongly being positioned as a lifeline for big, rich supermarkets in the wake of COVID, but most supermarkets seem to be thriving.

Their business model is to swallow up small businesses and make them extinct. Granting this big-box behemoth a green light to take over New York won’t just negatively impact the fabric of a few communities but rather create a ripple effect that would leave the consumer landscape of our towns, villages and cities in further desolation.
This sudden rush to “reform” New York’s alcohol control laws – supposedly because of needs recognized during the pandemic – is not only misguided, but it inches us closer to a frightening scene from the 2006 sci-fi comedy “Idiocracy.”

In the film, a U.S. Army librarian wakes up 500 years into the future and into a world dominated by one store to get anything at all – even a law degree – that is, a gigantic city-sized Costco.
If our leaders at the state and local level wave the checkered flag for yet another big-box takeover – reminiscent of what Home Depot, Barnes & Noble or Bed, Bath & Beyond did to smaller shopkeepers – it could be the nail in the coffin for our retail wine and spirits industry and its nearly 3,500 New York liquor merchants.
It’s up to New York’s leaders to just say no and take a stand to protect local small business owners, as well as maintain the fabric of our state economy, and our way of life, against further corporate encroachment.

Tony Russo owns Aries Wines & Spirits in White Plains. Michael Correra owns Michael-Towne Wines & Spirits in Brooklyn. He is executive director of the Metropolitan Package Store Association, representing 3,500 of New York’s small business liquor stores.  

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