All Entries in the "Cornell’s Corner" Category
Most Successful Social Media Use Requires Effort and Time
When I was in fourth grade, I was certain that I had invented a perpetual motion machine. From clay, I had fashioned a device that would cause water to circulate continuously. You can imagine my disappointment when my teacher informed me that all I had created was a rather unattractive paperweight. People have always searched [...]
Souper Content Yields Super Results in Social Media
The concept of “social media” has been around long enough that one would think we’d be about ready to just include it under the larger umbrella of communications or marketing. After all, there are individuals and businesses that have been effectively using Facebook, Twitter, YouTube and LinkedIn for several years to amplify their message and [...]
Are You Getting a Return on Your Social Media Investment?
Was 2011 finally the year that you started seeing a return on your investment of time and money in social media? If the answer is no, fear not — you are not alone, and there is more hope than you know. There are still many businesses and organizations in Westchester that are not seeing positive [...]
White Plains Examiner TweetUp: 5 Reasons to Attend
There are at least five excellent reasons to attend The White Plains Examiner TweetUp to be held October 18 at Anthony’s Coal Fired Pizza Restaurant in White Plains: The pizza. The people. Because this event was organized exclusively through social media — with virtually no expense and very little effort — the attendees are primarily [...]
Putting the Rules of Social Media into Practice
Nearly every social media column I’ve ever written focuses on the one or more of the same six concepts: Produce Content of Value Listen to what other people are saying Look at things through the eyes of others Learn something new every day. Be willing to give back Build new relationships, but don’t neglect the [...]
Facebook Makes Big Moves to Keep Ahead of Google+, But Social Media is Still All About the Message
If you’ve been involved in social media at any level in recent weeks, you’re undoubtedly aware that there’s a lot going on. Facebook has made, and continues to make, radical changes to its platform, and we’re still waiting to see how these changes will be received by its users. Since social media is a major [...]
In Fast-Moving World of Social Media, Fundamentals Are Key
Over the past 24 months, I’ve written dozens of columns and blog posts on the subject of social media. Looking back through the archives, I noticed that early on I focused mostly on the tools and platforms, but as time went by I began paying more and more attention to the basics. It’s not that [...]
Social Media Shines at Best of Westchester Event
Early last week, I was asked if I’d be willing to be a social media ’partner’ at the Best of Westchester event at the Glen Island Harbour Club in New Rochelle. I would receive a pass to the event and be listed as a ’partner’ in the event’s first-ever social media tent. Well, I already had a VIP pass to [...]
Google+ Is Here, But Keep it All in Perspective
So Google+ is on the way. Another new platform saying it will bring its users to social media paradise. Will Google+ be the answer we’ve all been waiting for? Truthfully, I don’t know. It appears that Google+ will offer some pretty cool things — including Hangouts, Huddle, Sparx and Circles — but I suspect those [...]
Back in the Blogging Saddle Again
More than two months ago, as I started to feel the time crunch from my many activities — career, family, community and other — I wrote a column about the importance of consistency when publishing a blog. I had been struggling to find the time to write my weekly columns, and I think the words [...]
Marist College Adds Social Media to its List of Successes
This past Tuesday, a TweetUp was held at Marist College in Poughkeepsie. This event, held in the student center on a rainy April evening, was attended by more than 30 students and faculty, and a few outsiders like myself who were invited by the event organizers. The event — which was organized by Marist junior [...]
Consistency Helped Captain Sully, and it Can Help Your Blog
This is the 13th social media column I’ve written for The Examiner News over the past 14 weeks. The commitment of having a weekly column has taught me a great deal about the importance — and payoffs — of consistency. A couple of weeks back, it occurred to me that consistency is possibly the most [...]
The Four Ways to Get Others to Share Your Content
How do you get others to consume and share the content you’ve created? Answer that question and you’ve unlocked the secret to social media success. I believe the answer can be simplified into four very basic steps: Produce excellent content. Package your content well. Place your content where your target audience can find it. Make it [...]
The Heck With Originality, Build on What’s Come Before You
A few days ago, I read a great blog post written by author Seth Godin. Titled Originality, the post takes a look at two distinct groups of people with equal disdain: those who pass off the ideas of others as their own, and those who spend their time accusing others of stealing ideas. Godin is [...]
Taking the Time to Focus on What’s Important in Social Media
When I first started writing this column more than six weeks ago, I thought the toughest challenge was going to be finding interesting things to write about. I couldn’t have been more off base. I now have a multitude of little scraps of paper — each with a column idea scrawled upon it — scattered [...]
Thinking Social Media & Digital Marketing? Think Westchester
The integration of social media in our lives continues, and the effects of this in Westchester lately have been extremely encouraging. Social media and digital marketing are being thought of much less as a novelty or fad, and businesses of all size are finally beginning to treat this new and evolving technology an important component [...]
In Social Media, It’s All About Providing Value
Last week, I wrote about “The Three Keys to Building Community Through Social Media.” It has been my contention that the most overlooked ingredient to building communities is the one I refer to as “providing value.” In the past week, I’ve paid particular attention to how various Westchester businesses are doing exactly that — “providing [...]
The 3 Keys to Building Community Through Social Media
I’ve read quite a bit about building communities through social media recently, and it’s caused me to stop and think about some of the communities I’ve been involved with over the past two years. It’s obvious to me that building communities is one of the single most important components of social media. As far as I’m [...]
Provide Value to Build a Community Around Your Business
You have to build a community around your business, I told him. And it takes some effort, because the only way to build a community is to provide the members of that community with something of value to them.
How Much Klout Do You Have, and Does It Really Matter?
Recently, I’ve been seeing more and more people on Twitter making reference to their Klout score — that number between one and 100, that purports to tell the world just how much influence you have. Klout, the company, claims the score is “the measurement of your overall online influence”. Just for fun, I decided check out [...]
Content Really Does Rule, But Businesses Need a Plan
The other day — quite possibly for the 50th time — I heard someone ask “So which is better for my business, Twitter or Facebook?” My standard response to that question has become: “Which is more useful to a carpenter — a hammer or saw?” The problem — and yes it is a very big [...]
Westchester Social Media ‘Experiments’ Yielding Results
Those who know me, know that I’ve been experimenting with social media for the past two years. In fact, a great deal of what I’ve learned has been through trial and error. Fortunately, we don’t have to gain all of our knowledge in this way, because there are others all around us conducting their own [...]
To Succeed With Social Media, Businesses Need Goals
With the fast-growing popularity of social media, more and more small businesses and organizations are feeling the need to establish an on-line presence. Business owners are being told that if they don’t stake a claim in this social media gold rush, they will fall behind, and run the risk of never catching up. There are many [...]
Social Media Success Requires Right Tools & Knowledge
Last month, I told one of my custom framing customers I would cut him a piece of glass he needed while he waited. He responded with a look of surprise. “You can do that now?” he asked, assuming that glass cutting was something that would take a great deal of time or effort. I brought [...]
