RSSAll Entries in the "Cornell’s Corner" Category

B.J. Mendelson

Smoke, Mirrors & Social Media: Mendelson Calls Out Gurus

He says social media is “bullshit,” yet his own presence on Twitter is more impressive than most self-proclaimed social media experts. He’s using the same online platforms he scoffs at (even swears at) to spread the word about his book, Social Media is Bullshit. B.J. Mendelson — who has sold 7,000 copies of his book with a […]

Social media numbers and statistics frequently cause may of us to lose sight of what our objectives really are. Does your customer really care how many people viewed your LinkedIn profile?

Using Great Content to Escape Social Media Numbers Trap

If you could improve any one aspect of your business’s social media presence, what would that be? If you’re anything like many of the people I’ve asked this question over the years, your answer might include things like “getting more followers and likes,” “generating more traffic on my website,” or “growing my email list.” The […]

Do Your Facebook Fans Really Like You?

Do Your Facebook Fans Really Like You?

Just last week, I again heard someone talking about the “value of a Facebook ‘like’” and I had to cringe. They were of the belief that an average Facebook like was worth somewhere in the neighborhood of $4, and they were in the process of setting goals related to the acquisition of more of them. […]

Chris S. Cornell and Ric Dragon, author of Social Marketology

Making Important Connections Through Social Media

This past Saturday, I saw a link to a post by Alan Berkson with the headline, “What Business are You In,” Sure it’s an obvious question — but without really knowing the answer, you and your business may be in for a pounding. Berkson asks a lot of obvious questions, and he does so for […]

Chris S. Cornell

Too Many Sirens and Flashing Lights Cause Social Media Gridlock (or Worse)

I was sitting at my desk last week, when I heard the siren of an ambulance as it headed north on Pleasantville Road past the Thompson & Bender offices. I could see out my third-floor window that the ambulance was making good time, and that other vehicles were moving aside quickly. It occurred to me […]

Chris S. Cornell Westchester Social Media

People Judge You by the Words You Use – and How You Spell Them

If one of the services that your business offers is the creation of written content, don’t you think it would be wise to implement a strategy that would eliminate or, at the very least, minimize grammatical, factual and typographical errors? If you don’t think you’re being judged by your online presence, you possess a remarkable […]

Chris S. Cornell

Most Successful Social Media Use Requires Effort and Time

When I was in fourth grade, I was certain that I had invented a perpetual motion machine. From clay, I had fashioned  a device that would cause water to circulate continuously. You can imagine my disappointment when my teacher informed me that all I had created was a rather unattractive paperweight. People have always searched […]

Stepinac Souper Bowl

Souper Content Yields Super Results in Social Media

The concept of “social media” has been around long enough that one would think we’d be about ready to just include it under the larger umbrella of communications or marketing. After all, there are individuals and businesses that have been effectively using Facebook, Twitter, YouTube and LinkedIn for several years to amplify their message and […]

Seth Godin

Are You Getting a Return on Your Social Media Investment?

Was 2011 finally the year that you started seeing a return on your investment of time and money in social media? If the answer is no, fear not — you are not alone, and there is more hope than you know. There are still many businesses and organizations in Westchester that are not seeing positive […]

White Plains Examiner TweetUp: 5 Reasons to Attend

White Plains Examiner TweetUp: 5 Reasons to Attend

There are at least five excellent reasons to attend The White Plains Examiner TweetUp to be held October 18 at Anthony’s Coal Fired Pizza Restaurant in White Plains: The pizza. The people. Because this event was organized exclusively through social media — with virtually no expense and very little effort — the attendees are primarily […]

Spooky Spectacular Westchester, Westchester County Tourism

Putting the Rules of Social Media into Practice

Nearly every social media column I’ve ever written focuses on the one or more of the same six concepts: Produce Content of Value Listen to what other people are saying Look at things through the eyes of others Learn something new every day. Be willing to give back Build new relationships, but don’t neglect the […]

Wordpress Westchester

Facebook Makes Big Moves to Keep Ahead of Google+, But Social Media is Still All About the Message

If you’ve been involved in social media at any level in recent weeks, you’re undoubtedly aware that there’s a lot going on. Facebook has made, and continues to make, radical changes to its platform, and we’re still waiting to see how these changes will be received by its users. Since social media is a major […]

In Fast-Moving World of Social Media, Fundamentals Are Key

In Fast-Moving World of Social Media, Fundamentals Are Key

Over the past 24 months, I’ve written dozens of columns and blog posts on the subject of social media. Looking back through the archives, I noticed that early on I focused mostly on the tools and platforms, but as time went by I began paying more and more attention to the basics. It’s not that […]

Social Media Shines at Best of Westchester Event

Social Media Shines at Best of Westchester Event

Early last week, I was asked if I’d be willing to be a social media ‘partner’ at the Best of Westchester event at the Glen Island Harbour Club in New Rochelle. I would receive a pass to the event and be listed as a ‘partner’ in the event’s  first-ever social media tent. Well, I already had a VIP pass to […]

Google+ Is Here, But Keep it All in Perspective

Google+ Is Here, But Keep it All in Perspective

So Google+ is on the way. Another new platform saying it will bring its users to social media paradise. Will Google+ be the answer we’ve all been waiting for? Truthfully, I don’t know. It appears that Google+ will offer some pretty cool things — including Hangouts, Huddle, Sparx and Circles — but I suspect those […]

Marist Twitter

Marist College Adds Social Media to its List of Successes

This past Tuesday, a TweetUp was held at Marist College in Poughkeepsie. This event, held in the student center on a rainy April evening, was attended by more than 30 students and faculty, and a few outsiders like myself who were invited by the event organizers. The event — which was organized by Marist junior […]

Consistency Helped Captain Sully, and it Can Help Your Blog

Consistency Helped Captain Sully, and it Can Help Your Blog

In talking to some of my peers about the importance of consistency, one question came up repeatedly. “Would you rather have consistency or occasional moments of greatness?” It’s a tough question — and one to which I’ve given considerable thought. As much as something inside tells me that consistency is the “correct” answer — our […]

The Four Ways to Get Others to Share Your Content

The Four Ways to Get Others to Share Your Content

How do you get others to consume and share the content you’ve created? Answer that question and you’ve unlocked the secret to social media success. I believe the answer can be simplified into four very basic steps: Produce excellent content. Package your content well. Place your content where your target audience can find it. Make it […]

The Heck With Originality, Build on What's Come Before You

The Heck With Originality, Build on What’s Come Before You

A few days ago, I read a great blog post written by author Seth Godin. Titled Originality, the post takes a look at two distinct groups of people with equal disdain: those who pass off the ideas of others as their own, and those who spend their time accusing others of stealing ideas. Godin is […]

Gerald Stern

Taking the Time to Focus on What’s Important in Social Media

When I first started writing this column more than six weeks ago, I thought the toughest challenge was going to be finding interesting things to write about. I couldn’t have been more off base. I now have a multitude of little scraps of paper — each with a column idea scrawled upon it — scattered […]

Laurence P. Gottlieb

Thinking Social Media & Digital Marketing? Think Westchester

The integration of social media in our lives continues, and the effects of this in Westchester lately have been extremely encouraging. Social media and digital marketing are being thought of much less as a novelty or fad, and businesses of all size are finally beginning to treat this new and evolving technology an important component […]

This painting by Bronxville-based artist Graig Kreindler depicts Hall of Famer Ty Cobb on Opening Day, April 14, 1908.

In Social Media, It’s All About Providing Value

Last week, I wrote about “The Three Keys to Building Community Through Social Media.” It has been my contention that the most overlooked ingredient to building communities is the one I refer to as “providing value.” In the past week, I’ve paid particular attention to how various Westchester businesses are doing exactly that — “providing […]

Chris S. Cornell

The 3 Keys to Building Community Through Social Media

I’ve read quite a bit about building communities through social media recently, and it’s caused me to stop and think about some of the communities I’ve been involved with over the  past two years. It’s obvious to me that building communities is one of the single most important components of social media. As far as I’m […]

Provide Value to Build a Community Around Your Business

Provide Value to Build a Community Around Your Business

You have to build a community around your business, I told him. And it takes some effort, because the only way to build a community is to provide the members of that community with something of value to them.

How Much Klout Do You Have, and Does It Really Matter?

How Much Klout Do You Have, and Does It Really Matter?

Recently, I’ve been seeing more and more people on Twitter making reference to their Klout score — that number between one and 100, that purports to tell the world just how much influence you have. Klout, the company, claims the score is “the measurement of your overall online influence”. Just for fun, I decided check out […]

Content Really Does Rule, But Businesses Need a Plan

Content Really Does Rule, But Businesses Need a Plan

The other day — quite possibly for the 50th time — I heard someone ask “So which is better for my business, Twitter or Facebook?” My standard response to that question has become: “Which is more useful to a carpenter — a hammer or saw?” The problem — and yes it is a very big […]

Westchester Social Media 'Experiments' Yielding Results

Westchester Social Media ‘Experiments’ Yielding Results

Those who know me, know that I’ve been experimenting with social media for the past two years. In fact, a great deal of what I’ve learned has been through trial and error. Fortunately, we don’t have to gain all of our knowledge in this way, because there are others all around us conducting their own […]

To Succeed With Social Media, Businesses Need Goals

To Succeed With Social Media, Businesses Need Goals

With the fast-growing popularity of social media, more and more small businesses and organizations are feeling the need to establish an on-line presence. Business owners are being told that if they don’t stake a claim in this social media gold rush, they will fall behind, and run the risk of never catching up. There are many […]

Social Media Success Requires Right Tools & Knowledge

Social Media Success Requires Right Tools & Knowledge

Last month, I told one of my custom framing customers I would cut him a piece of glass he needed while he waited. He responded with a look of surprise. “You can do that now?” he asked, assuming that glass cutting was something that would take a great deal of time or effort. I brought […]