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Business Buzz: New Study Reveals Local, Mobile Search Favors Restaurants and Auto Service/Dealers

Business Buzz: New Study Reveals Local, Mobile Search Favors Restaurants and Auto Service/Dealers

Last year I reported on key search and social media marketing trends from the annual SESNY conference in New York City where mobile marketing and social media’s influence on search were prominent themes.  At this year’s show, mobile continues to wave its magic wand filled with fantastic promises of improved consumer reach, interaction and access […]

Holly Perlowitz

Business Buzz: Banks vs. Alternative Lenders

So you have been brave enough to venture into your own business or are on the verge – Good for you – being an entrepreneur takes guts! Now you have to figure out how to finance your business as you “start-up” or grow.  Other than the famous three “F’s” – Friends, Family and Fools – […]

Elizabeth Bracken-Thompson

Westchester’s Growing Food and Beverage Industry Key to Economic Recovery

Senator  Charles Schumer came to Tarrytown last week and brought with him some ideas to bolster the Westchester economy.  It was no surprise to many that one of the areas on which Schumer focused was the Food and Beverage industry — an area that has shown remarkable signs of strength in recent years. During his […]

Getting Found on Google and the New Mobile-Social Imperative

Getting Found on Google and the New Mobile-Social Imperative

Just when you thought you had this whole Google thing figured out, the world went mobile and your social influence just became a game-changer in the fight for page No.1 search engine placement. After recently attending the SES NY Conference & Expo, a leading search and social marketing event, I remain convinced that there’s one […]

Elizabeth Bracken-Thompson

“Aligning Needs with Opportunities” — Food and Beverage Industry Poised for Growth in Westchester and Beyond

A lot can be said for enthusiasm, hard work and determination, but for organizations to reach their true potential, there is a strong need for coordinated leadership. That’s often not an issue when we’re talking about a single company, but what about for a group of businesses or an entire sector, such as the food […]

Liz Bracken-Thompson

The Disappearance of Anonymous Comments Will Benefit Responsible Businesses & Individuals

There has been a great deal of talk lately about the value — and potential problems — of anonymous online comments. So much so, that in the past month alone we’ve seen major changes implemented at both the NYTimes.com and on The Journal News’ online website, Lohud.com. Feedback and engagement are highly sought-after components in […]

Growing Westchester's Economy Requires a Gardener's Mindset

Growing Westchester’s Economy Requires a Gardener’s Mindset

For as long as I can remember, regions around the country have battled with each other to attract desirable businesses from other areas. Governments and economic development agencies tout their victories on one hand — while trying to downplay the defeats on the other, and in many cases the end result is that nothing is gained. […]

Liz Bracken-Thompson

Social Media Has Changed Everything You Thought You Knew About Public Relations, Or Has It?

Over the past two or three years, social media has completely transformed the world of public relations, marketing and advertising for businesses large and small. At least that’s the perception held by many business owners and managers. It’s also a notion that is reinforced daily by an army of social media experts ready to step […]