All Entries in the "Business Buzz" Category
Getting Found on Google and the New Mobile-Social Imperative
Just when you thought you had this whole Google thing figured out, the world went mobile and your social influence just became a game-changer in the fight for page No.1 search engine placement. After recently attending the SES NY Conference & Expo, a leading search and social marketing event, I remain convinced that there’s one [...]
“Aligning Needs with Opportunities” — Food and Beverage Industry Poised for Growth in Westchester and Beyond
A lot can be said for enthusiasm, hard work and determination, but for organizations to reach their true potential, there is a strong need for coordinated leadership. That’s often not an issue when we’re talking about a single company, but what about for a group of businesses or an entire sector, such as the food [...]
The Disappearance of Anonymous Comments Will Benefit Responsible Businesses & Individuals
There has been a great deal of talk lately about the value — and potential problems — of anonymous online comments. So much so, that in the past month alone we’ve seen major changes implemented at both the NYTimes.com and on The Journal News’ online website, Lohud.com. Feedback and engagement are highly sought-after components in [...]
Growing Westchester’s Economy Requires a Gardener’s Mindset
For as long as I can remember, regions around the country have battled with each other to attract desirable businesses from other areas. Governments and economic development agencies tout their victories on one hand — while trying to downplay the defeats on the other, and in many cases the end result is that nothing is gained. [...]
Social Media Has Changed Everything You Thought You Knew About Public Relations, Or Has It?
Over the past two or three years, social media has completely transformed the world of public relations, marketing and advertising for businesses large and small. At least that’s the perception held by many business owners and managers. It’s also a notion that is reinforced daily by an army of social media experts ready to step [...]
